This strategy is easy to implement and has 3 actions:

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The importance of social media is well known. As places of public debate and exchange, social media are currently one of the first points of contact between users . For a buyer, it is more practical to write to the company directly on Facebook or Instagram if he wants to ask a question or complain about a bad service than to call customer service. In addition, on these platforms, everything that is published is indelible and can circulate quickly: it is not uncommon for users to create groups to complain about a brand or product and, in doing so, influence other users of the social network, thus degrading the image of the brand in question.

Why should you take care of your digital reputation? What's at stake?
Being visible and communicating on the web is vital to success and increasing sales, however, this digital presence can be a double-edged sword : if a company neglects its digital image for a long time, the consequences can be multiple.

Lack of attention or prolonged neglect of your digital reputation can negatively impact the development of your business, your customer relationships, your employer brand, your recognition, your visibility, etc.

In the current context of booming e-commerce, with an increasing number of online buyers , poor management of your digital reputation will have an impact on the number of sales .

And this is because, as we all know, the buyer's journey is not linear: they will compare several offers on several marketplaces, look for the description that best suits their needs and consult previous reviews. In short, the potential buyer will be informed and compare before making a purchase.

This is why your digital reputation will have an impact on the attractiveness of your products or services and, therefore, on sales and business volume.

If a company neglects its digital reputation, it may suffer:

a decrease in traffic to your website
a decrease in the number of customers
a decline in turnover and therefore a loss of market share
How to implement a digital reputation strategy?
Nowadays, information can be shared very quickly and can even go viral. A company' austria mobile phone number list s positive image can deteriorate abruptly without the company even realizing it. Therefore, it is necessary to implement a digital reputation strategy.




Detect


Communicate


Improve

The detection phase consists of a kind of audit that will allow you to take stock of your own image on the web.

This audit, essential for your strategy, will allow you to:


HAVE A VISION OF YOUR BRAND / COMPANY ON THE WEB
To do this, it is necessary to identify the spaces in which users express themselves and discuss sensitive issues: Where are they quoted? What topics are discussed? Who communicates the most and how? What is the tone?


IDENTIFY YOUR CUSTOMERS' NEEDS
These audits should be accompanied by more general research on your sector. The terms that users use to talk about your company and/or products can provide you with very valuable information. This information allows you to better understand your company's web ecosystem and, in turn, allows you to continuously improve your offering and products to adequately respond to customer expectations.


ANALYSE YOUR COMPETITORS' STRATEGY
It is important to observe the competition and understand their communication strategy.


DEVELOP A STRATEGY
Once all the data, both qualitative and quantitative, has been analysed, you can proceed to define an editorial strategy for your communications. Which channels are most suitable for your company? What editorial line should be used for each of them?
The choice must be made based on the target audience, the type of content and the communication opportunities that each of these channels offers.

The detection phase is followed by the communication phase . It will be necessary to define an editorial line that will be accompanied by a communication plan.

Here are a series of questions that will help you define your editorial line: