2. Participation
Those who interact with your ads, website or promotional resources are more likely to convert and buy from you. Engagement indicates interest in certain offers. In addition, people who already know you are more likely to convert. Engaged leads are more informed and therefore of higher quality.
3. Timing or Intention
If someone has an urgent need that your product solves, then they are considered a high-quality prospect. Timing is important. If someone is not willing to have their need met immediately, then they are a low-quality customer.
4. Budget and willingness
Everyone wants a Ferrari, but not everyone is a customer. Only those austria b2b leads who can afford and are willing to pay for a Ferrari can earn the title of quality leads. Make sure the lead has enough budget to purchase your product or service. If someone is interested but doesn't have the budget, they can't score high on quality.
5. Decision makers
It may be easy to reach the right organization, but it is just as important, if not more important, to reach the right person. The best prospects are those who have the power to make purchasing decisions for your business. If you find the decision makers, you can easily give them higher scores in terms of quality.
Now that you understand what makes for quality leads, it’s time to capitalize on them.
Not all leads are created equal, and your resources are limited. Therefore, it’s important to focus only on high-quality leads that will be most helpful to your business.
Lead scoring is a way to prioritize leads based on specific criteria. The higher the score, the higher the quality of the lead.
You can use the 5 factors above and assign a score to each lead. Leads that score high in all 5 categories will be considered very high-quality leads that deserve the most effort and attention.
Once you have collected and scored your clues, you can move on to the Closing Phase, which is like patiently nurturing seeds and then harvesting ripe fruits.