The digital age and the importance of having your own community

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It helps generate and retain valuable customers : unlike traditional sales processes, Content Marketing will help you reach audiences you may never have imagined. You will also retain these customers for a long period of time, thanks to the application of specific techniques, such as personalized attention through Email Marketing.

- Strengthens the brand's presence in search engines : it is difficult to imagine the digital age without the presence of Google, Bing, Yahoo, among the main search engines. These are the platforms that billions of users use to find the information they are looking for. Well, a successful Content Marketing program positions companies in these media, thanks to the production of information optimized for SEO .




On the Internet, information is transmitted quickly from one medium to another. algeria mobile phone number list While this is beneficial, if the proper plan is not in place, this process can lead to confusion. That is why every brand must build and strengthen its own community, which will allow the dissemination of the work done.

Let's take Netflix as an example again and analyze what its approach has been in this regard. After the level of success they have achieved, this brand has diversified in the following ways:

-A strong presence on social media: Social media seems to have been Netflix's main ally. By producing original content for Facebook, Twitter, YouTube and Instagram, the company has generated a loyal following that is eager to hear its opinions, reviews and news.

It is interesting to note that this community is made up of current subscribers as well as potential customers interested in its offer. Thanks to the fact that this brand offers top-notch customer service, it will be much easier to generate interest in order to increase conversions. The numbers speak for themselves: Netflix currently has around 125 million subscribers worldwide.

-A multi-channel presence: This aspect is important and serves as an example for the rest of the brands. Initially, the company was sold as an interesting option for those who enjoy movies and series through their personal computers or smartphones. However, over time, they have also taken advantage of other media, such as smart Blu-ray players, Chromecast and Smart TV, to win over the audience that prefers to watch content on their television and wherever they are.

- A perfect understanding of the audience: after adequate market research, they now produce original content for audiences in various countries.

- An impressive media team: thanks to the support of notable talents in the areas of Marketing, Human Resources and Public Relations, it has been possible to integrate all the elements described above to succeed in the digital space. This has not only required investment, but vision and creativity, beyond the numbers.