Featured Resource: Digital Marketing Campaign Brief Template

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Though determining your target personas is often a part of the market research process, it’s important enough to deserve its own step.

To connect with and engage your target audience, you need to ask yourself questions. What are your customers’ motivations? How do they like to communicate? Where do they like to find information? What marketing channels do they use? If they use social media, what do they look for or talk about? Knowing the answers to these questions will help you develop a successful marketing strategy.

How do you Build Marketing Personas?
First, describe your ideal target customer in lack data terms of age, gender, family composition, earnings, likes and dislikes, lifestyle, purchasing patterns, buying objections, hobbies, etc.

If you need help getting started, just download this buyer persona template.

Test your target customer assumptions. You may not always sell to who you think, or may not reach your full potential with this target audience. Do this through in-person or online focus groups (if you have a budget), customer surveys, quiz targeted at your followers on social media, or use audience listening tools or paid external surveys to get your information. If you find out who responds to your product/service most enthusiastically then that’s your real target market!
If you need help getting started, just download this buyer persona template.