Benefits of Linkbuilding

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Unlike content marketing, this tactic not only focuses on the end user, but also allows for a deeper understanding of the business industry in which it is applied, which helps to detect potential competitors and create new links with other participants in the sector.

Among the advantages of SEO positioning through link building, the following stand out:

Increases domain authority, which boosts the SEO of the entire site.

Helps you climb positions in the rankings.

Increase web traffic.

Delivers fast results.

Generate valuable relationships with other brands and media.

Increases the company's reputation.

Increases reliability.

Linkbuilding Metrics
As with content, tracking this strategy is key to being able to evaluate its performance. The most common tools for analyzing the market and directing a link building strategy are Ahrefs, SEMrush, Haro, Screaming Frog and MOZ, which provide many organic positioning metrics, for example:

Authority: Ahrefs uses the Domain Rating (DR) to indicate the website's level of authority for search engines.

Ranking: To measure the effect of the strategy, the number of positions that a page climbs is taken into account.

Traffic: MOZ uses an index called Search Visibility, which takes into account the number of clicks based on the page's position in the SERP.

Referring domains: A good indicator is to analyze the number of referring domains that link to a specific page.

Links: As long as the backlinks are of quality, analyzing their number is a parameter to quantify the success of the campaign.

Conversions: Analyze the increase in sales generated by the link building strategy or the ROI.

Aira's study revealed that among the different indicators, specialists use ranking as the first option when evaluating the results of their link building campaigns.

Linkbuilding: Off-Page SEO Analysis Metrics
Combine these strategies and increase your visibility
While good content can attract potential customers and generate referrals from other sites through book your list links, the links you attract naturally may come from low-quality domains or you may not generate any at all. Even if you want to boost the off-page SEO of a product or service page on your site… you may not actually receive “organic” links.

Thus, a link building strategy is an excellent complement to take your content or landing page to higher positions, in highly competitive sectors and to generate the authority that your domain deserves.

See how these techniques differ and what their main approaches are:

Content Marketing Linkbuilding
Type of SEO On-Page Off-Page
Results Slow Rapid
Technique preferred by experts Videos, blog posts and images Content marketing, competitive analysis and guest blogging
Metrics preferred by experts Sales, interactions and web traffic Ranking, visibility and referring domains
Benefits More conversions, greater customer interaction and brand recognition More traffic, higher domain authority and reliability
To ensure the alignment and successful execution of these strategies, we recommend that you seek the support of marketing specialists who have the tools and experience necessary to execute them successfully.