Some aspects in filling the blocks may indeed overlap, and this is not a deviation from the norm at all. As practice shows, the average person is a rather complex and contradictory personality, sometimes not understanding what exactly he wants and changing his mind.
Where to look for information? Data can be found in personal conversations and social networks of clients. However, the most problematic is collecting reliable information about “Thoughts and Feelings”. Complex products evoke a variety of emotions and thoughts, which requires a deep analysis of the client’s interests and values.
It should be taken into account that the client's words often do not reflect his true thoughts. However, information from personal communication or social networks can tell about his views on certain issues.
Filling out the empathy map
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For example, few people will oman phone data openly say that a product does not meet expectations. But if a customer says that they will wait for a new model to buy, this is a signal that the current version is not ideal, especially if it was previously established that the product can meet their needs and solve their problems.
Be wary if customer feedback on a popular product remains negative. This may indicate specific needs that are not being met, or frustration with redundant features that distract from the core purpose. Therefore, it is important to continue to research and understand customer needs.
It's like the famous joke about James Bond, who was unhappy with his new ballpoint pen. It had a lot of secret features, but it just couldn't write...
The same goes for creating a customer empathy map: it’s important not only to ask general questions, but also to tailor them to the unique characteristics of your business. For an accurate target audience map, you need to supplement standard models with new aspects, taking into account product characteristics and customer requirements.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow