points but delivering them in the

[muniyaakter]

Being able to see customer data side-by-side allows you to determine, based on behavior, whether your audience should receive only emails, only texts, or a mix of both. 3. Use one channel or the other to improve content resonation and customer retention. Marketing SMS is really great for some things and not for others. Email picks up where SMS isn’t strongest. Using SMS and email in tandem doesn’t mean they have to look entirely alike; rather, using the same key messaging


most effective format will improve content resonation and brazil number screening ultimately customer response to your content. Here are a few types of objectives you might work into your overall email/SMS strategy and the best channel for delivering them: 4. Cross-pollinate list growth for both channels by using one to promote the other. When you send email messaging promoting your SMS subscription and vice versa, you’re naturally combining the two strategies to grow each individual audience list. Your email subscribers may not know about your SMS program while your text lists may have had an aversion to email but want to receive additional messaging about products, launches, and brand highlights.