You can also use the numerator of a post’s

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How to measure it: Track your brand’s social following’s growth over time using native dashboards in individual social apps, or using custom dashboards. Engagement rate. What it is: Engagement rate is the rate at which an influencer’s followers engage with their posts — so share, like and comment on them. Source: Influencer Marketing Hub / Upfluence How to measure it: Divide the total number of likes and comments on a post by the influencer’s total follower count.


engagement rate — so, the total engagement count — macedonia number screening to calculate cost per engagement (CPE) and set budgets for future campaigns. Referral & organic social traffic. What it is: Referral and organic search traffic measures the number of visits to your website an influencer marketing campaign generated. How to measure it: Give a custom UTM to each influencer — or each post — to keep more granular tabs on your referral sources. Even better, set up Google Analytics goals using UTM parameters (a growth marketer or marketing analyst can help) so that you can measure how traffic growth impacts goal conversion rate. Conversions. What it is: A conversion is a desired action — like making a purchase, or signing up for a newsletter — that a customer takes after viewing an influencer marketing campaign.