What better time to highlight why email marketing continues to be the most loved communication , promotion and conversion channel for over 20 years than during the month of love? According to studies , email marketing is everyone’s #1 preferred communication channel and the most effective method to nurture leads and convert them into customers. In this article, we’ll uncover the top 10 reasons why people love email marketing and the role of email marketing service platforms like NewsMAN in achieving their business promotion goals.
10 Reasons Why Email Marketing Is Loved By Customers, Marketers, And Businesses
1. Personalization of the message
When you send an email, it goes straight to the recipient’s inbox and is considered one of the most personal means of digital communication. Each email can be personalized with the recipient’s united kingdom telegram name and other specific information, making subscribers feel valued and connected to your business. Additionally, with email marketing, you can create segmented and personalized messages based on recipients’ interests and behavior. This will increase the relevance and effectiveness of your email campaigns, leading to more satisfied customers and conversions.
Example of a personalized newsletter : A fashion company sends a promotional email to a customer who previously purchased a winter coat on their website. The email includes a personalized greeting, such as “Hello [customer name],” and offers an exclusive promotion for winter boots or accessories that complement the coat purchased. This personalization not only makes the customer feel appreciated, but also increases the likelihood that they will make another purchase.
2. Low costs and high return on investment
Another advantage of email marketing is that it is a low-cost channel, especially compared to other marketing tools such as paid advertising. In addition, email marketing has one of the highest return on investment ( ROI ) rates , with an average ratio of 42:1. This means that for every dollar invested in email campaigns , you can get a profit of $42. Although these figures vary depending on the industry and other factors, it is clear that email marketing offers one of the best value for money promotional options available on the market. For example, according to a 2020 Litmus report, the ROI becomes $45 for the e -commerce sector .
With NewsMAN , businesses can enjoy affordable email pricing plans with a wide range of features, including customizable newsletter templates, A/B and MVT testing, and detailed reporting. Additionally, NewsMAN’s performance tracking features allow businesses to optimize their email marketing campaigns and achieve even better results.
Example : A small consulting firm increased its turnover by 21% by using NewsMAN 's email marketing services to promote the launch of its new package, without having to invest in expensive advertising channels.
3. Easy to measure and improve
Another reason why email marketing is preferred by many businesses is that it is easy to measure and improve . For example, thanks to the performance analysis reports available in most email marketing platforms, you can easily see how many people opened your newsletters, how many clicked on the links in the email, and how many unsubscribed . This information allows you to optimize your email marketing campaigns, in order to increase their effectiveness and reduce the number of unsubscribes.
Example : An online store increased its revenue by 29% by using NewsMAN 's email marketing services to send personalized email campaigns to its customers based on their purchase history.
4. Increased efficiency through automation
One of the reasons why email marketing is preferred is the ability to automate email campaigns. Personalized emails are great, but creating them manually for each contact can be a huge task. With automation options, you can schedule messages to be sent at the right time and based on subscriber actions. Not only does this save you time and resources, it can also improve the effectiveness of your email marketing campaigns.
NewsMAN offers a variety of automation features , such as drip or triggered campaigns , or automated abandoned cart recovery emails , allowing businesses to optimize their marketing efforts.