Not all cross-selling and up-selling strategies work for all types of e-commerce, keep that in mind!Stories on LinkedIn: What communication strategy should I follow? As announced by the platform in February, LinkedIn is launching the stories feature on its platform to achieve more interaction between users of the network and hopefully a greater organic reach than that obtained with posts in the feed. As LinkedIn itself suggests, the idea is to allow users and companies to share “professional” moments both at user level and through company profiles . Hopefully, the use of LinkedIn stories will be professional so as not to have another Instagram or Facebook. The location of the stories on LinkedIn will be the same as on Facebook , in fact, in the screenshot that the platform shows you wouldn't be able to tell if you are on LinkedIn or Facebook.
The duration will be the same as on other portugal whatsapp phone number social networks: 20 seconds for each story , and although they haven't said anything yet, they will surely allow you to create featured stories on profiles as we see them on Instagram over time. As a company, how can we approach our communication strategy in LinkedIn stories? Well, at this point I will tell you that there is no single option and that there will not be a strategy more successful than another , You simply need to follow the protocol that your company has already established for other channels. is the social network for B2B businesses.
es/linkedin-red-social-negocios-empresa-a-empresa/ Through stories we can communicate those more informal and human aspects of the company that we do not want to remain in the feed , for example the incorporation of new members to the team, internal celebrations of awards and prizes, anniversaries, etc. It is a good way to humanize the company in the eyes of our clients and suppliers , because we all like to put a face to that person with whom we write emails daily. If we do not want to show such an informal version of our company, we can show our clients or partners the production processes in the company, models or projects in beta phase, logistics status, etc.