There’s still one place you can see the old site, as it was once arranged, though

[Noyonhasan630]

It is abundantly clear the abnormally long life of the original 1996 site helped see the sequel through the endless mazes and corridors of Hollywood development turnaround.

Because websites and online presence are the way that movies are now promoted, the very place that spawned this consistent brand through decades had to go. A new Space Jam site was created, using the www.spacejam.com domain.

In a nod to its beginnings, the 1996 website still exists, shoved into a back room; adding /1996 to the URL will give you the old site as it used to appear before this year, and a small note in the corner lets you know you could optionally visit this once-dependable hangout.

But now the site is broken.

Links from around the net to the Space Jam site, to specific sub-pages and specific images, now break. A browser arriving at the spacejam.com page from a link elsewhere will see Just Another Movie Promotion Site, utilizing all the current fads: Layered windows to YouTube videos (which will break), javascript calls (which will break) and a dedication to europe cell phone number list being as flashy, generically designed and film-promoting as literally any other movie site currently up. Links that worked for decades have been cast aside for the spotlight of the moment.

The word is disposable.


The same year the Space Jam movie and website arrived, another website started: The Internet Archive.

Unlike Space Jam, the Internet Archive’s site did change constantly. You can use the Wayback Machine to see all the changes as they came and went; over half-a-million captures have been done on archive.org.

We have changed across the last 25 years, but we also have not.


The ideas that the Web should keep URLs running, that the interdependent linking and reference cooked into it from day one should be a last-resort change, and that the experience of online should be one of flow and not of constant interruptions, still live here.

Hundreds of webpages that have also survived since the time of Space Jam are inside the stacks of the Wayback Machine, some of them still running, and still looking unchanged since those heady days of promises and online wishes.