etention (Implementation & Support):
Buyer's Mindset: Has purchased the solution and is focused on successful implementation, onboarding, and ongoing support to maximize value.
Lead Generation Focus: Ensuring customer success, reducing churn, identifying opportunities for upsell/cross-sell.
Tactics: Onboarding programs, dedicated account managers, customer support, training sessions, user communities, regular check-ins, product updates, feedback surveys, proactive problem-solving.
Example: The company successfully implements the new CRM, and the sales team iran whatsapp database receives training. The account manager regularly checks in to ensure everything is running smoothly.
Buyer's Mindset: Has achieved significant success with the solution and is willing to recommend it to others or expand their usage.
Lead Generation Focus: Cultivating strong relationships, encouraging referrals, creating champions.
Tactics: Case study development, testimonial requests, participation in industry events as speakers, loyalty programs, referral incentives, opportunities for product co-creation or beta testing.
Example: The marketing director is highly satisfied with the CRM's impact on their sales and marketing efforts. They agree to be a reference for potential new clients and consider purchasing additional modules from the same vendor.
Advocacy (Growth & Expansion):
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