features. Multiple stakeholders may be involved.

[saddammolla]

Advocacy:

Customer's Mindset: Highly satisfied with the product/service and willing to share their positive experience.
Lead Generation Focus: Leveraging existing customers to attract new ones.
Tactics: Referral programs, encouraging reviews and testimonials, user-generated content campaigns, social media sharing prompts, offering incentives for referrals.
Example: The person loves the meal kit and shares a picture on social media, tagging the brand, or tells friends about it.
B2B Lead Generation Customer Journey
The B2B journey is typically longer, more complex, involves multiple stakeholders, and is driven by rational decision-making and ROI. Lead generation focuses on building relationships and demonstrating value.

Stages of the B2B Customer Journey:

Awareness:

Buyer's Mindset: Recognizes a business problem or need, or is exploring ways to improve operations. May be passively gathering information.
Lead Generation Focus: Educating the buyer about the problem and potential solutions, establishing thought leadership.
Tactics: SEO (for problem-oriented keywords), content marketing (blog posts, whitepapers, industry reports, e-books, webinars), industry events, public relations, targeted ads on LinkedIn or industry-specific platforms.
Example: A marketing director realizes their current CRM is inefficient and starts indonesia whatsapp database searching online for "challenges with CRM systems" or "how to improve marketing automation."
Consideration:

Buyer's Mindset: Has a clear understanding of their problem and is actively researching various solutions, comparing vendors, and evaluating
Lead Generation Focus: Demonstrating expertise, providing in-depth information, addressing specific pain points, showcasing competitive advantages.
Tactics: Case studies, product demos, comparison guides, detailed whitepapers, expert webinars, solution briefs, personalized email sequences, direct outreach (cold email, LinkedIn messaging), retargeting campaigns.
Example: The marketing director downloads whitepapers from several CRM providers, watches product demos, and reads case studies about how similar companies solved their CRM issues. They might also share this information with their team.
Decision:

Buyer's Mindset: Has shortlisted a few solutions and is ready to make a final choice. Involves budgeting, negotiation, and gaining internal consensus.
Lead Generation Focus: Providing compelling evidence, building trust, facilitating the buying process.
Tactics: Customized proposals, one-on-one consultations, free trials (for software), testimonials from similar businesses, ROI calculators, detailed technical specifications, security documentation, legal reviews, sales presentations, contract negotiation.
Example: The marketing director, along with the IT manager and CFO, attends a personalized demo, receives a custom proposal, and checks references before making a final decision.