Goal: Turn qualified leads into paying customers.

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Qualification (Implicit/Behavioral):

Goal: Identify which leads are genuinely interested and likely to buy soon. This is often less explicit than in B2B.
Activities:
Behavioral Scoring: Assigning points based on actions (e.g., visiting pricing page, adding to cart, multiple email clicks, time spent on product pages).
Survey Responses: Asking about preferences or intent.
Output: Marketing Qualified Leads (MQLs) or directly "Sales Ready" leads.
Conversion & Sale (Bottom of Funnel - BOFU):

Activities:
Clear CTAs on Product Pages: "Buy Now," "Add to Cart."
Seamless Checkout Process: Easy, secure, and fast payment.
Limited-Time Offers/Promotions: Creating urgency.
Free Trials/Samples: Allowing customers to experience the product.
Customer Reviews & Testimonials: Building social proof.
Direct Sales Interaction (for higher-value B2C products): A sales associate might follow germany whatsapp database up on high-scoring leads (e.g., luxury goods, complex services).
Post-Purchase & Retention:

Goal: Ensure customer satisfaction, encourage repeat purchases, and foster loyalty. This also feeds back into new lead generation via referrals.
Activities: Welcome emails, onboarding guides, customer support, feedback requests, loyalty programs, referral incentives.