The page should be
The written copy on the page should be informative and meaningful in order to help move the customer through the buying journey. It’s also important to communicate your value proposition throughout your web content. Clear, well-structured, and readable content goes a long way in attracting and engaging users.
Go further
You can take it a step further b portugal cell phone number list y using personalized content, which can be done for specific customer groups or individually. In addition to written copy, you’ll also want to make sure your landing page is designed and follows conversion rate optimization best practices. When optimizing your landing pages, removing as much noise as possible and following call-to-action best practices are good tips to follow.
Help you test two designs
Implementation/testing will then help you test two design variations to see which one drives conversions best. This can be two different page designs, or even different ones. Heatmaps also provide a good understanding of how users interact and engage with a page.