Business card design and the 4 biggest mistakes

[muskanhossain66]

Some people think that everything is very important when it comes to graphic design of business cards:

name,
function,
contact details,
company logo,
company slogan,
description of the sales program
etc...
When a graphic designer transfers all this business information self employed database to a business card format, we end up with a cluttered front that can be distracting or even impossible to read. Ironically, most of these business cards leave the back pages blank... It used to be that you had all the company information on the front and wrote something else on the back, but today, beautiful business card design is important because it reflects the overall image of the company .

2. It is not clear what the company does and for whom
Sometimes the business is obvious from the company name, but in most cases it is not. On top of that, the business card is not designed in accordance with the company's business nor does it contain a short description of what the company provides and to whom. Thus, it is completely inappropriate to expect the recipient of the business card to know or remember what you offer. Therefore, it is necessary to be careful when choosing graphic elements for the design of the business card.

3. It is not clear why the recipient is calling you.
A business card is an invitation to make contact, not a list of contact information . You can't expect the phone to ring all day just because of the phone number you have written on it. You need to encourage the recipient of your business card and give them a concrete reason to call. Think about what problem they can solve or what the recipient can gain by calling you. Then write it down, preferably on the back page, where there is enough space. Research also shows that more than 70% of people remember a business card by its color and design rather than by who it was given to them by.

business card design
4. Poor design, printing, and paper quality
Because business cards are small, many people think that their design must also be short and cheap. The result is illegible business card design, the choice of unsuitable paper and inaccurate printing. The most erroneous belief is that a non-standard format gives the business card a feature that stands out. In reality, such business cards most often end up crumpled in the trash because they do not fit the size of the business cards. It can be an innovative solution in the right size, there are many options, but it is still necessary to stick to the format. Within this format, there are many options (perforations, blind printing, ...)

So what are the guidelines for good business card design?


The business card should not be overloaded with information.
the appearance of the business card in accordance with the activity we are engaged in
also use the back of the business card
write the reason for contacting and collaborating with you
must leave space where the recipient can write something down
the quality of the business card must be good
a professionally designed business card and in line with the company
The business card can also contain your photo.


How to design a business card?
We've highlighted the biggest mistakes that occur when designing business cards. Now that we're equipped with the knowledge, let's tackle the question of how to design a business card. We often think we've mastered the theory, but when we get down to practice, many things can surprise us.

Business card size
When it comes to business card size, it is important to stick to standard dimensions, as this ensures practicality and ease of use. A business card is the first opportunity to introduce yourself or your company, so it is crucial that its size is convenient to store and carry. The most common business card size is 85 x 55 mm , which corresponds to the dimensions of a standard bank card. This size allows the business card to easily fit into a wallet, purse or even a pocket, which is crucial, as we want the recipients to be able to easily store it and carry it with them whenever they need it.

In addition to this common size, the orientation of your business card is also important. The most common format is landscape, as it allows more space for text or graphic elements to be arranged. This layout makes it easier to read and allows key information such as your name, occupation, contact information, and logo to be clearly visible. However, there are other formats and orientations that you can use to stand out from the crowd, such as portrait business cards or even square business cards, depending on your style and industry.

It is also important to consider the thickness of the business card. Thicker business cards often look more professional and durable, and are less prone to wrinkling or damage. A quality paper base can make a strong impression and increase the sense of prestige, which is very important when presenting your personal or business identity.

Start from the logo
choosing a business card colorThe company logo is usually the largest element on a business card, as it promotes your company. At the same time, it should be immediately clear which company the employees belong to. The color and perhaps the shape of the logo should also guide you in determining the colors you will use on your business card. It is best to choose one or at most two colors to make the business card readable and not overwhelming.

Include only basic information
The job of a business card is to grab attention and tell the recipient exactly what they need. So stick to the guidelines for including basic information on it. They are mostly the same everywhere, but when it comes to including social media profiles, you have a little more freedom, as it depends on what you do.