How to get the most out of links

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To get the most out of your Instagram links, don’t add more than two links to your story. If you go overboard with the number of links, you could turn off users and end up getting far fewer visitors. A good rule of thumb for link count is to place one link every third or fourth post in your story. Of course, not every story should have links.

Unfortunately, Instagram's analytics tools do not india mobile number data yet support tracking clicks on your links. For this purpose, it is better to choose a separate URL and track it with Google Analytics, or you can use a URL shortener that offers statistics and measurement of your traffic.

Any link you use should be strongly related to the content of the story you’re posting. Remember, a visitor clicks on a link because they’re interested in your Instagram story and want to learn more. If they click on it and it lands them on a page that satisfies them and is what they expected, they’re more likely to make a purchase.

You should also choose a different promotion method in Instagram Stories for each type of target article.

Product or service offering
If you use Stories to promote your products or services, direct the link to pages where the visitor can learn more about the product or purchase it directly.