Investing in inclusive marketing not only opens doors to impact minorities, but also consumers as a whole. Today, more than ever, consumers are aligning themselves with brands that are attentive to diversity, equity, and inclusion.
In fact, 70% of millennials are more likely to choose a brand over another that is mindful of inclusion and diversity in its promotions and offerings. In other words, the future generation of leaders is demanding that brands become more inclusive.
So whether it’s content for social media , blogs, email campaigns or promotional flyers, companies must ensure an inclusive format.
But how does this work in practice? To begin with, it’s important to remember that brands can’t be inclusive if their content isn’t accessible to everyone.
When it comes to inclusive marketing, accessibility is about guatemala mobile database ensuring that the content you create is easily readable and useful for all users .
In this way, companies allow these minorities to feel welcomed, respected and represented by their brand.
SEO within inclusive marketing
Accessibility improves brands’ relationships with consumers. However, making content accessible also boosts your website’s search engine rankings.
After all, a core principle of SEO is ensuring that websites are easy for all users to navigate. So creating accessible content is a great way to boost your company’s SEO strategies – and it also improves the user experience for everyone.
Inclusive marketing tips in practice
Now, let’s get into more specific action steps for creating and distributing inclusive content on your digital platforms. Your digital marketing agency can provide valuable support at this stage:
1) Understand your audience better
Your personas or audience descriptions probably address multiple characteristics. But do they go far enough?
Ideally, your ideal customer profile should include these three pillars:
Demographic : age, gender (male, female, non-binary), LGBTQI+, people with disabilities, ethnic minorities;
Experiential : values such as health or sustainability, adaptive needs, level of education, economic diversity, country of origin, physical capacity;
Cognitive : approaches to problem solving, ways they think, ideas that shape their thinking.