You may or may not have heard of conversational marketing , a popular new type of marketing . But you’ve probably come across it in your day-to-day tasks.
Learn more about the concept, the main benefits of using it, and how to start implementing it. Everything you need to create positive experiences, learn about your customers, and boost sales with the help of this article. Enjoy reading!
Conversational Marketing: Understanding the Concept
Have you ever seen a chatbot appear on your computer screen ? Well, this is an implementation of conversational marketing.
This practice allows companies to interact directly with their customers. Thus, they can:
Learn about your needs,
Personalize experiences and streamline service ,
Create better shopping experiences.
But we know that when we talk about marketing in the digital belarus mobile database age, we usually think of taking advantage of large platforms like Google and Facebook. This way, it is possible to spread your company's messages to thousands of people at the same time.
However, while conversational marketing is often effective and highly scalable, it aims to do the exact opposite.
So instead of focusing on campaigns that can reach millions of online users at once, your goal is to create personalized experiences with your customers on an individual basis.
Diving into the concept: what is Conversational Marketing?
Conversational Marketing is a dialogue-driven approach to a strategy that uses real-time conversations to engage website visitors and move them quickly through the buying journey .