Mental Triggers for Digital Marketing Sales

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Mental triggers for sales – What are mental triggers?
In short, mental triggers are stimuli received by our brain that influence our decisions.


In other words, these are decisions that our brain makes unconsciously, such as impulse purchases or purchases on autopilot.

And knowing how to stimulate these triggers is a powerful weapon of persuasion for results in marketing and sales.

Mental triggers activate attitudes and make people make decisions.

I recommend reading the book Weapons of Persuasion

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Mental Triggers used for Sales in Digital Marketing
How to use mental triggers for sales in Digital Marketing?
Marketing studies consumer behavior paytm database understands what leads people to buy and what the decision process is.

So, based on this, you create your communication with your ideal client (persona/avatar).

Therefore, in addition to knowing your customers’ tastes, preferences and doubts, you need to know what their pain points are.

To know exactly which mental trigger or triggers you will activate in your communication to make sales.

Some powerful mental triggers:

Curiosity
Scarcity
Anticipation
Social Proof
But there are many others and you need to learn about them and know exactly how to apply them to get the results you want.

Read also – 5 Strategies for Selling on Instagram

Some mental triggers
Mental Trigger of Anticipation
The anticipation trigger is nothing more than anticipating something that is yet to happen.

An example is a product launch.

You will create content saying that there will be a launch, a special offer, something new is coming… and so on.

You will create expectations and curiosity.

In fact, curiosity is one of the triggers most used in digital marketing.

+ |Read also – How to Make Money with Digital Marketing

Mental Trigger of Curiosity
The curiosity trigger has a strong appeal.

After all, it activates one of the most powerful and indescribable emotions.

So arouse your customer's curiosity.

In fact, everything can be used to generate curiosity.

For example, a product launch, an update to your blog or bonus page…

Therefore, use creativity to create your strategy and apply mental triggers for sales .

Mental Trigger of Authority
People like to be around someone who is an authority on a subject.

But more than that, they believe and respect those they consider to be authorities.

In order to be seen as an authority, you first need to prove that you understand and have mastered the subject.

So, deliver content on the topic.

As well as help people solve their doubts and problems on this subject.

Furthermore, you must prove what you say and gain authority.

In other words, it's not you calling yourself an authority, it's people who need to see you as an authority.

Don't forget to get testimonials from the people you've helped so you can share them.

This way people will see that you really understand the subject and can help them as you have helped others.

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Social Proof Mental Trigger
The trigger for social proof is nothing more than showing that your product is good. That other people have already bought it and liked it.

In other words, you will convey security to the customer and influence their purchasing decision.

The social proof trigger is a powerful mental trigger. After all, it uses the positive experience of your customers to win over new ones.

Think about how many times you've wanted to know what other people think about a particular product.

Especially when you buy something online, right?!

That's why the social proof trigger is so important.

So, if you want to stand out on social media, you need to use it in your Digital Marketing strategies.

Some examples of social proof:

Product Reviews
Customer Testimonials
Customer Recommendations
In the affiliate environment, sales made (very used by the way)
Whenever you receive feedback, save it to use as social proof.

Weapons of Persuasion book
Click on the image and learn more about the book | Learn about mental triggers
>> Buy Now! Weapons of Persuasion <<

Mental Trigger of Reciprocity
Reciprocity is nothing more than you helping someone and the person feels so grateful that they want to return the favor in some way.

So, one way to activate this trigger is by delivering free content that helps people get from point A to point B.

In other words, your content will help your audience accomplish something they want.

Mental Trigger of Exclusivity
People feel special and important when they receive something exclusive.

What makes them make the purchase decision when they realize they will receive something that few people have.

In other words, you can activate this trigger by offering an exclusive bonus, access to a VIP group.