Rate adjustment strategies and their features

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The choice of a bid adjustment strategy in Yandex.Direct depends on your advertising goals and budget.

Strategy "Budget"
The Budget strategy involves setting a daily spending limit. Within this strategy, bid adjustments help to optimally distribute the budget and maximize the effectiveness of advertising.

Strategy "Maximum Clicks"
The "Maximum Clicks" strategy is aimed at getting the maximum number of clicks for a fixed budget. When using this strategy, bid adjustments help to strengthen positions in cases where competition for a click is maximum.

Examples of successful bid adjustment strategies
Let's look at real examples of successful application of rate adjustments in Yandex.Direct using the example of certain types of business.

Examples of rate adjustments for online stores
The strategy "Maximum clicks" was chosen for the online electronics store. The top sri lanka mobile database position in the ad unit was more important than the total number of clicks, so the rates were adjusted depending on the competition for keywords. Time adjustments were also made, increasing rates in the evening, when users are more likely to make purchases.

Examples of rate adjustments for service centers
A service center for equipment repair in Moscow used the "Budget" strategy and adjusted bids in Yandex.Direct by geography. At the same time, bids were reduced for impressions in distant areas of the city and increased for the center and nearby residential areas - thus, they successfully localized the most relevant potential clients.

Conclusion
Thus, adjusting bids in Yandex.Direct is a powerful tool that can significantly increase the effectiveness of your advertising campaign. Proper use of adjustment parameters will help you save your budget, increase the visibility of your ad and achieve more clicks from the target audience.