Average time spent per day: 95 minutes a day

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5. YouTube
Key Stats:

Monthly global active users: Over two billion
US users: 240 million
Average time spent per day (in the US): 45.6 minutes
Largest age group: 15-35 year olds
Who should use it: The industries with the strongest influencer media value on YouTube are tech, gaming, food and beverage, beauty and fashion. And as the second largest search engine in the world, YouTube content can expand your reach beyond the platform.
Why you should be on YouTube
YouTube is an ideal platform for brands looking to argentina phone number data reach and engage with their audience—both in-platform and in Google search. With the addition of YouTube Shorts, the platform has kept up with the times by adding a short-form video feed—a format consumers find 2.5 times more engaging than long-form.

Of all the social platforms, YouTube is where people spend the most average time per day, second only behind TikTok. In fact, while 51% of consumers plan on YouTube being one of their top-used platforms this year, only 35% of marketers say the same. Entertainment is a content factor, but you can also feature products in visually-appealing ways. Chipotle uses their channel for short films and celebrity features, but they also feature simple videos highlighting new dishes.


6. Twitch
Key Stats:

Average daily visitors: Over 30 million
US users: 41.5 million
Largest age group: 20-29 year olds
Who should use it: If your brand is in the gaming industry, or targets gamers, Twitch is a given. The platform has 73% of the market share when it comes to streaming platforms for gamers.