The higher the competition and, of course, the higher the CPM

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Another way to reduce CPM can be to create several audiences that are as diverse as possible so that they do not overlap, and divide your daily budget between them.

Place it where it goes
As we mentioned above, in-feed ad placements have become significantly more expensive, so enable all placements and try to get the most out of them. The only placement you can skip is namibia phone number data Audience Network – this is primarily intended for remarketing, where you have a certain higher intent and a clearly specified audience. So if you are not specifically targeting this direction, there is no point in choosing this placement and spending budget on it unnecessarily.

Use other tools
The Facebook Pixel is the default tool for advertising campaigns , but after the iOS update it can no longer capture as much data as you need. Fortunately, there are other tools available that won't let you down. One of them is the Facebook Conversions API , which allows you to track Facebook events using your own server, which doesn't require cookies and can therefore capture more data. This gives you more accurate conversion data, which you can use to build stronger remarketing audiences . And since this audience is likely to grow, this will reduce your CPM.

Final advice
Many advertisers, after the introduction of the iOS 14 operating system, were unable to accept the changes that the update brought with it and decided to abandon Facebook ads. And this is a great opportunity for you - if you don’t give up and persevere, you have a great opportunity to stay one step (and maybe several steps) ahead of the competition. Use this position to expand your brand, acquire potential customers, and use a powerful platform that your competitors are not on. Although it may be more work than before, it is definitely worth it.