Reach iOS users with PPC advertising

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How to retarget PPC ads to iOS users who have opted out of tracking their activities?
On April 26, 2021, the iOS 14 update was launched , introducing a push notification that prompts users to allow or block apps from tracking their activity. According to global statistics, 88% of iOS 14 users chose to opt out of tracking within the first two weeks of launch.

Since PPC advertisers rely heavily on tracking and malta phone number data retargeting, this new update threatens their entire advertising strategy. The problem will only get worse as more smartphones update to the latest iOS.

However, all is not lost. Below are some tips on how you can retarget iOS users who have opted out of tracking and minimize the impact of the update on your advertising campaigns.

Segment your audience into Android and iOS users
Facebook ad campaigns allow you to target iOS users, Android users, or both. Since the update only affects iOS users, targeting Android users only is the easiest step you can take in this new situation.

Take a close look at your previous campaigns and see which operating system your audience uses. If the vast majority of them use Android, it makes sense to target only Android users in your campaigns. Since data from iOS users will be skewed, this may be the best option for your business.