PPC ad on the content network matter?

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Different Google ad sizes are achieving different results and CTRs. For example, banner ads are seeing lower and lower CTRs, and consumers are increasingly using ad blocking tools. As a result, banner ads are now among the weakest Google ad sizes available.

What this means for you is that you shouldn’t malaysia mobile phone number data stick to using just one or two different PPC ad sizes. Using only the most popular ad sizes is simply limiting. Not only that, but using a wider variety of ad sizes will yield a higher return on investment .

This is because some websites that will display your ad will want large images, while others will want smaller ones. Some will block your half-page ad but will use a banner.

So having as many versions of your PPC ad as possible in as many standard sizes as possible is only beneficial. When it comes to managing your marketing budget , ROI is crucial. The more ad sizes you can create, the better your ROI.

Standard Google ad sizes
The following list of the most commonly used PPC ad sizes on the content network has dimensions listed in pixels.

It is often forgotten that no matter what dimensions you choose for your PPC ads, the file size for each one should never exceed 150KB.