Frmulating a hypothesis before implementing a measure, it becomes easier to determine the next action to take when reviewing the results.
I will introduce an example of managing results using a spreadsheet.
By managing results chronologically, you can see at a glance how they compared to the previous month and what effects the measures you took had.
Visualize the results (reports)
There are other ways to visualize results besides spreadsheets. At our company, we create dashboards using HubSpot.
The dashboard is a very useful tool as it allows you to check the number of sessions on your website, the number of views for the entire blog and for each blog, etc.
Continue to verify hypotheses and consider netherlands business email list and implement specific next steps
The third step is to verify whether the hypothesis you have formulated is correct, and then consider and execute the next action, repeatedly.
In the case of the email newsletter A/B testing example mentioned earlier, if you find that changing the sender to a person's name improves the open rate, as hypothesized, it is important to think about the next action to take, such as creating and testing two different images to increase the click-through rate of the email link.
It is s, reviewing them, and making improvements over a repeated cycle.
In order to achieve further results, it is important to take initiative and involve others within the company.
I believe that by implementing the measures I have introduced so far, we will gradually see results, but in order to achieve even greater results, I think it will be important to take the initiative and get people involved within the company.
Specifically, there are two points to note.