Want to take your Twitter (rebranded as “X”) marketing to the next level? Your organic efforts may work perfectly fine, but they can only go so far when you’re looking to grow your reach. At some point, you may need to nurse database turn to Twitter ads to boost your reach and maximize your brand’s growth.
Not sure how to get started? Look no further because this post gives you a complete guide to Twitter advertising. Here, you’ll find out all about the different Twitter social media ad formats, how much you can expect to spend and how to set it up for the first time. Let’s get right to it.
Table of contents:
Types of Twitter ads
How much do Twitter ads cost
How to set up a Twitter ad campaign
Tips for using Twitter ads
Why use Twitter ads?
Now before you start investing in paid social for Twitter, you may want to know what’s in it for you. The platform has a lot of potential with improved targeting capabilities and new ad formats. As such, advertising on the platform could exponentially grow your reach. So let’s find out some of the top benefits of running ads on Twitter.
1. Potential to reach millions of users
According to the latest Twitter stats, the platform currently has 436 million monthly active users. Out of these, 237.8 million monetizable users use the app on a daily basis. That’s millions of people you could potentially reach through your Twitter advertising efforts.
Twitter lets you optimize your ads toward your campaign objective. You get to choose from a variety of campaign objectives and Twitter will only bill you for actions that align with your chosen objective. In other words, your investment specifically goes towards achieving your goals.