Online strategies are usually focused on recruiting new customers. Nothing wrong with that. However, organizations often forget that this online customer is a human being of flesh and blood. With a real heart that beats mainly offline.I would like to mention a few examples of the black hole that exists between the online image that companies present of themselves and the daily practice that their customers have to deal with. Between marketing and service. I looked at 3 websites of large companies for this and these are my experiences:
INGNG , you will feel like you are in seventh heaven. The website states: “Arrange your banking the way you want. At ING you can easily arrange all your banking properly. By yourself if possible, and new zealand telegram data with personal and expert advice if you want it.” To put its money where its mouth is, ING provides a list of the possibilities:
As you can see, the new customer is pampered. Always and everywhere, simple, personal and expert. It goes on and on. There are even advisors ready for you. Of course, it is a piece of cake to find a bank nearby, which also has nice opening hours.