Detergent advertising is an attack on your common sense'Beautiful' is not an argument when you judge art. 'Aesthetic' is not allowed. 'Decorative' is completely quarantined, it is almost a curse. You also get that idea when you wander around in contemporary sterile art temples. The magic word is 'interesting'. Art must be interesting. Just so you know.
Especially people in the marketing and advertising world make words sick, or better said: hollow. Since I realized that marketing is more or less the art of selling things that are produced as cheaply as possible as expensively as possible, I have my doubts. Not that I was already enthusiastic about words like 'New improved formula'. It was never explained what was new or improved. The profit for the multinational, I think now.
Last weekend I spoke to a woman who builds websites for companies. germany telegram data She sighed that nowadays everything has to be done with 'inspiration' and 'passion'. Something is never 'just good'. I had to laugh. Inspiration was indeed the buzzword at my organization three years ago, and passion is it now. Isn't it time for just good?
The rules of the trade are changing. Conversations make the brand. If the ladies and gentlemen of marketing and advertising would just give us back our words, and their art would focus on the qualities of the product. Then we would talk on blogs, Twitter, Facebook and so on about what is so cool about it. Then contaminated words would get their rich meaning back. Because they are so polite.