The desired product at a super affordable price is the dream of every consumer and, on the other hand, a promotional strategy increasingly used to increase sales and reduce warehouse stocks in the short term .
promotional strategies that base their success on impulse buying.
But what are flash sales and how can they add value to your e-commerce strategy?
A flash sale , also known as a flash offer, is a special promotion that has, as characteristics, a very short duration and a validity limited to particular products .
The limited quantity of products available and the short duration are therefore the two factors that justify the very scale of the discount offered , often much higher than normal promotions.
The success of these strategies thus comes down to the ability to arouse in the finland mobile database consumer what is called impulsive buying , rapid, sudden and immediate.
Flash sales: when to use them to boost your sales
As expected, flash sales are a particularly effective promotional strategy if you want to quickly increase e-commerce sales .
Although to succeed in your e-commerce it is desirable to adopt a business model that provides for a constant growth in sales volume and revenue over time, flash sales can be particularly useful at certain times of the year , to adjust the seasonality of the offer as well as to unload the warehouse , if there are large quantities for particular product categories or for specific items.
Sudden increase in sales, but not only: flash sales , if also conveyed on promotional channels, can be effective in attracting new customers and/or retaining existing ones .