If for consumers the long Black Friday weekend is the time when they are most overwhelmed by offers and promotions, for brands it is often an opportunity not only to call on existing customers but to acquire new ones .
In both cases, it is essential to stand out from the noise and capture the attention of consumers, and to do this, it is necessary to stand out with personalized messages and offers .
Imagine being able to engage existing customers with product offers that take into account previous uae mobile database purchases or published data such as interests, tastes. Or imagine being able to re-engage a new customer acquired during the Black Friday period, showing personalized content, messages read and products, based on the recent purchase: the prospects for conversion and loyalty will certainly be greater.
Personalization of the shopping experience
In the case of existing customers, the advice is to implement personalization strategies based on their lifecycle .
Hero, lost, active or first-time customers, to name a few, should be engaged with different communications and commercial propositions on multiple channels and using multiple tools ranging from newsletters to behavioral messages, from product recommendations to SMS to point-of-sale advice.
From a strategic perspective that aims at customer loyalty and retention, even the Black Friday period, but especially the post-Christmas period, should be considered as an opportunity to create offers and product proposals consistent with the expectations of your audience . This means not only generic discounts and promotions (for example, 25% off the entire product catalog), but also promotions and product proposals that vary depending on the segment to which each user belongs.