The term “data monetization ” is defined as the process by which strategic data assets owned by a company or organization are transformed into economically relevant assets through sharing, exchange and with parties outside the organization itself.
Data Monetization
In such a context, data becomes for a company not only the engine of data-driven strategies, but also the factor of creation of new business opportunities.
The Big Data & Business Analytics Observatory of the Politecnico di Milano tongliao mobile number database has developed a synthesis model regarding the different data monetization strategies that can be implemented in three different situations.
Direct saleThe
data represents the real exchange value between two parties and is made available in exchange for a direct flow of money, obviously in full compliance with current regulations on confidentiality and processing of personal data.
Enriching the offer
In this case, the value of a data monetization operation lies in the possibility of offering data in combination with a specific service/product to increase its value and differentiate it from the competition.
Sharing
In the case of sharing, data becomes material for free exchange and sharing for specific purposes which can range from brand reputation to product improvement and development rather than cross-selling and up-selling activities.