third party cookies of the apocalypse
Faced with a deadline that is moving further and further away, it is legitimate to ask whether it is wise for companies, publishers, advertisers, and more generally operators in the madtech and adtech sectors to adapt and undertake the significant transformation that leads to a change of approach in both models and strategies.
The answer to this question is certainly yes. Although the depreciation of third-party cookies will not occur before 2025, already more than 30% of internet traffic no longer supports them , with all the consequent difficulties related to measurement and targeting activities.
In addition, we must take into account the growing interest of users in privacy issues.
It’s time to change pace ; the end of third-party cookies is an opportunity to seize to show norway mobile database your competitive advantage in the field of confidentiality: adopting an ethical approach to data that allows its value to be enhanced is necessary.
Blendee is the solution that allows you to better address this shift in perspective, offering the technological set necessary to guarantee high-performance campaigns in full respect of privacy thanks to cookieless-ready identity resolution processes, cross-site and cross-device functionalities, audience profiling , data enrichment, audience extension and the use of privacy-enhancing technologies, including the Privacy Sandbox itself.