Almost every week, complaints against brands are made on social media. Some go unnoticed, but others become real headaches for the image and communication departments. Among the most serious cases, the company has even been completely shut down.
The power that users have on Facebook , Twitter and other media is undeniable; furious complaints become viral cases that have a reach even outside the virtual world.
We recently saw cases in which well-known companies were involved in minnesota accountants email lists of discrimination, unhealthiness, among other incidents that can even destroy years of work in building the brand. Thinking about anticipating these crises and preventing them, Quantico has developed functionalities that will allow you to detect and manage them if they occur.
Below we share a detail of each of these functions:
EARLY DETECTION
Being aware of incidents that may be threatening your brand early on is essential for a quick reaction on your part. The solution to the problem will mitigate the claim and, in the best case scenario, will build customer loyalty. You must be alert in order to intervene in time.
Through a system of Automatic Alerts configured at the request of our clients, Quantico “warns” each time possible critical cases with a high potential for viralization could occur. The most frequently used alerts are those of negative and influential mentions, because when a high volume of mentions of this type is generated, the brand must pay special attention and act as quickly as possible to take action and prevent the case from escalating. These alerts are activated immediately when a client uses keywords that represent a crisis or when the amount of negative conversation reaches an unusual level.