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Overall public interest also plays a role, meaning if you type in “Leonardo” right around the time Leonardo DiCaprio wins a prestigious award, you’ll likely see more results about DiCaprio than about job seekers data the artist of the Mona Lisa.The Benefits of Google Adwords: How to Increase Website Traffic
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How to Increase Traffic and Revenue with Google Adwords
The advantages of Google Adwords
Welcome back to my blog!

I deal with the creation of websites and together with my collaborators I offer SEO services, the optimization of websites for search engines and other forms of paid content promotion.

Google Adwords is Google's advertising platform created to allow brands and small professionals to promote themselves through advertisements placed on search results. This is a very powerful form of advertising because it uses the visibility of Google itself, the first search engine in the world.

It follows that Google Adwords advertising can bring considerable benefits to advertisers and help them increase visibility and turnover .

While the informative content of the blog is intended to attract the interest of users, the advertisements developed with a SEM (search engine marketing) perspective aim to hit those who already have a clear need to purchase something.

It follows that the direct profitability of advertising on Adwords is very high because those who click on an ad are already psychologically predisposed to purchase, as well as because such ads appear close to organic search results, being visible to an infinite number of users.

Google Adwords ads can take on a myriad of forms and channels, giving rise to a nice mix of strategies that we can set up based on our preferences and the characteristics of our products or services: