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2. Which keywords match your subject areas? This means lawyer database knowing today what will be relevant tomorrow!
To this day, attempts are made to incorporate keywords as frequently and in different variations as possible into web content in order to rank highly. However, search engines no longer work like this.

Algorithms are now so intelligent that they can recognize connections, develop them further and sort content in an increasingly individualized manner according to its relevance to the searcher.

By integrating Google Search Console into HubSpot, you receive suggestions for keywords that come from actual representatives of your target customers or personas and are directly relevant to your offers.

3. How does your content perform on Google? That means: How well does your content strategy work!
By combining Google Search Console and HubSpot Content Management, you gain access to three valuable metrics and can see how your web content is performing much earlier.
You can see these metrics in HubSpot's Content Strategy tool and on the Optimization tab in the details of pages or blog posts.