Why do companies invest in strategies?

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Is strategy the same as a marketing action plan?
No, a marketing strategy is not a simple plan of marketing actions. The essence of a marketing strategy is to achieve a unique brand positioning in the minds of the target group, which requires much more than just a schedule of actions.

Companies invest in marketing strategies to better coordinate their marketing activities, increase brand consistency and representation, and achieve specific goals, such as attracting customers turkey telegram data or increasing sales. A well-constructed and implemented marketing strategy brings better results than disorganized, intuitive, and short-term actions.

What are the main goals of a marketing strategy?
The main goals of a marketing strategy include building an image, perceived value, attracting potential buyers, increasing sales and building customer loyalty.

Is the strategy the same for every company?
No, marketing strategy is individually tailored to the needs and business situation of each company. Different types of marketing strategies may be appropriate for different types of businesses.