The content must be related to each other in a way that allows for natural linking.

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And that provides value within it to the user, taking him from one article to another.

For example, if you are reading a post on your blog and you include a link to another article that expands on a specific topic covered in the other post.

Optimized images
Another element that helps our SEO strategy to be successful is images.

They must adapt to the measurements of our website, establishing a standard design that favors the usability of the page.

It is best to use a file that is less than 100 KB in size and is saved under the name of one of the related longtails that we have used in our text.

In addition, the alt attribute should be marked in them to favor:

The search engine's understanding of its relationship to the content it accompanies and illustrates.
Its indexing and positioning by search engines.
7.- On page optimization of the site
Everything that happens on our page must be optimized for our SEO strategy.

And yes, On-page SEO influences (a lot) our organic positioning.

To put it simply, it's like cleaning a house before painting it.

To perform a correct optimization, we must pay attention to the following aspects.

Internal and External Linking
Internal links will add richness to our content.

And they provide our users with more information that can be useful to them in understanding the main text.

Its use also improves the time spent on our website and the number of pages viewed.

Of course, it must be a coherent and quality link, because if we link at will without any email list france sense, it will penalize us in our SEO strategy or the link juice (positioning strength) will be diluted by pages of the domain that are not really interesting in terms of its positioning (such as, for example, the “about us” and “contact” pages).

Another important aspect of our SEO strategy is the use of external links.

This can in turn provide us with external links that lead to our website (for example, if we make a ranking and mention some companies in the sector, we can then ask them for the same in return, or even other companies may want to appear on that list and offer us a link or mention in return).

It is best to include one in each text, linking to authoritative pages that provide the reader with added value compared to the content they are already viewing.

Finally, it is vital to review all the web links found on our page.

And if we have many broken links for which the fateful 404 errors appear, we will be losing a lot of what we have done in our SEO strategy.