Focusing solely on the company's perspective leads to underestimating the emotions and needs of recipients, which significantly affects the customer experience.
Too general map
The lack of detail means that the customer journey map does not provide valuable conclusions, making it difficult to translate the developed directions into an actual customer journey.
Insufficient use of data
Creating a map without analyzing real customer data can india telegram data lead to flawed conclusions, which translates into an inconsistent customer experience. For example, if a company doesn’t analyze traffic data, it may miss a shopping cart abandonment problem.
No update
A customer journey map should be a living document that evolves with the company and its customers. As the customer interacts with There are many events that occur with the brand that the brand should constantly monitor and introduce changes that will translate into an even better customer experience.