Email Marketing: 5 Problems Facing Digital Marketers Today

[Dimaeiya333]

Technological changes and trends in marketing techniques have influenced Email Marketing to evolve and adapt to new times. In this regard, digital marketers face more challenges than ever. Follow the tips below to help you achieve your goals!

Below we present the 5 most common problems in the area of ​​Marketing and Sales, and 5 tips to solve them.

1. Marketers feel frustrated when they don't achieve their goals
According to information from Convince and Convert , only 12% of marketers consider that they have adequately fulfilled their work in two directions: satisfying the needs of the company and those of the customer. This is a very low figure, really. To better understand this point, we must remember what some of the related factors are:

Internal expectations
– Achieve greater traffic to platforms such as the corporate blog , the electronic store and the company's social networks.

– Increase the conversion rate.

– Obtain more net profits, or increase ROI.

Customer expectations
– Obtain objective, quality and well-structured information that helps you make better decisions.

– Stay informed about the latest news on products and s hungary mobile database ervices that interest you.

Solution
If a large majority of salespeople want to increase satisfaction rates in both directions, urgent changes must be implemented. For example:

– Produce higher quality content: this not only means varied and attractive information , but also optimizing headlines, multimedia elements, and including personalization of the Email Marketing strategy.

– Analytics: a detailed study of how users interact with emails, for example, will be essential to make improvements with the aim of streamlining processes in an Email Marketing campaign, contributing to the achievement of goals.

These are the problems that digital sellers face

2. Sellers have data at hand, but they are missing something important
To be exact, 64% of them say they have the information that analytics provides, but they lack the time or adequate personnel to carry out the tasks associated with analysis and improvements. How can this challenge be overcome?

Solution
– Data needs to be used appropriately and its potential harnessed. Investment in automated programs should lead to better decisions. For example, if the data shows that only 10% of your subscriber list opened emails during the last newsletter send, then you need to work to increase that number to 25% or 30% in the next period, setting clear and achievable goals.

– Proper allocation of resources. What is the investment in human resources to carry out marketing, content creation and similar tasks? Without optimal planning of work and responsibilities, in this sense, counting this data will be of no use.