6 skills to be a social media professional

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he skills required by a social media professional are often discussed, even by expert marketers, due to the dynamism of these platforms. And while every brand will need a precise profile, it is important to talk about transversal qualities, those that every content manager and community manager must possess.

1. Know how to listen
One of the main virtues of a Social Media professional is knowing how and when to listen to both the comments of the audience and the advice of other professionals. Of course, it is not enough to just do it passively, but to use this information for the following:

– Document feedback: Information provided by third parties should be used to plan future strategies. User comments on a social network, whether Facebook, Twitter, Tumblr, Instagram or any other, are pure gold, as they show what users want from the brand. A professional knows this and will take advantage of this for the benefit of the company.

– Offer a response: A good listener must also provide solutio bolivia mobile database ns. Therefore, as far as possible, he or she will respond to such concerns in a favorable and positive manner.

Skills to be a social media professional

2. Recognize patterns
Social media evolves so quickly that it leaves little room for observation and analysis for many digital marketers. This is where a professional's job comes into play and detects opportunities and risks in every pattern they see. Examples include:

– Recognize trends: information repeats itself in cycles year after year. Experts know this and in fact identify it long before any other professional. This will make it possible to create content ahead of the competition and even surpass it.

– Facing dangers: an example of this is “fake news”, a deception that even prestigious sites can fall into. To do this, the work of an expert is needed, who filters out everything that is not useful and makes sure to compare sources to always offer high-quality information.


3. Ability to think in visual terms
Written content will never go out of style. This is absolutely true. However, social media also requires other types of material and this is everything related to stimulating more than one sense at a time.

The best example of this is Video Marketing . A Social Media professional must be characterized by translating a concrete and useful idea into brief but powerful images for the audience. This is how great campaigns for thousands of brands on Facebook or Instagram emerge. Likewise, they must have the ability to summarize concepts in other attractive formats, such as infographics or even gifts.