Insights on home office in digital media and social networks
Home office, also known as “teleworking”, has become a global trend that is gaining more and more followers.
Although this remote work modality had been progressively implemented in many companies; to stop the advances of the COVID-19 pandemic, at some point, all sectors had to adapt to it.
Working from home has become an excellent alternative for companies to maintain their activities and, at the same time, take care of the health of their employees.
Through a study carried out with Quantico's social listening platform , we analysed user conversations mexico phone numbers example social networks and identified insights about the home office.
UNIVERSE
We analyzed a total of 959 conversations, conducted by 627 unique users, between September 1 and 28.
Most of these were posted on Twitter (672 tweets), followed by Facebook with 179 comments. This group includes news articles collected in national and international media (96) and blogs (12).
DEMOGRAPHY
The conversations were conducted mostly by men (58%) and secondly by women (42%). It is important to note that the audience that has interacted the most on the topic is in the age range between 26 and 35 years (32%), followed by the audience under 25 years (31%) and then those from 36 to 45 (25%).
With our Geolocation functionality , we were able to identify in which districts of Lima the greatest amount of conversation has been generated:
INFLUENCERS
22 High Influence accounts and 18 Medium Influence accounts have been identified that have expressed their opinions regarding home office from their Twitter account, thus generating a potential audience of 8,000,000 users, considered the highest in Peru.