What techniques generally work well for companies when

[Irfanabdulla1111]

Social media has come to add to, and not replace, other media or actions that have worked for many for a long time and continue to do so.

What no one doubts anymore is that social networks represent a great showcase to show our products or services not only in our area, but they also allow us to cross borders; there are no longer barriers to reach the last corner of the earth.

They also allow us to know the opinions, desires and reactions of consumers in real time, something that is priceless if we know how to listen and intervene in time, and they also humanize the brand.

I believe that multimedia strategies are the ones that most enrich a company's communication and that we also reach different target audiences through different channels.

As for corporate social networks, I think they are the great invention to once and for all banish Intranets, which in most cases were useless.

A corporate social network allows us to get closer to and get to know our employees better, it streamlines work and helps workers have a better and closer relationship with each other.

it comes to identifying target audiences to reach with their communication actions?

Without a doubt, the most important thing is to know and recognize who our target audience is and to be clear that even if two people belong to the same selection due to coincidences of sex, age, habitat... each one of them is a different individual with different ways of thinking, acting and feeling.

We have different tools that allow us to create a Buyer Persona with all its nuances: Empathy Maps , Temperament Cubes...

Tools like Hubspot make it easy for us to create these specific buyer personas for our brand and for each email in french of our products.

4 good practices for 2019 in terms of communication strategies.

1.- The first and most important thing is to know where we are starting from and where we want to go.
Having a clear objective is essential to be able to develop a strategy and a series of actions that will allow us to achieve it.

2.- Honesty and humility above all.
Sometimes a crisis can be caused by a trivial matter, but if there is a lack of transparency and honesty on the part of the brand, the crisis can become very serious.

We must be prepared to apologize (if the criticism is real), understand