This allows your users to easily move through the sales funnel and fill any gaps you may have in your sales process. This strategy can tie content creation to revenue, which is becoming increasingly important in B2B.
In addition to the cleanup you get from your content audit, your website should also experience SEO benefits. When I implemented my strategy, there were clear signs that it was working. Impressions and clicks both increased dramatically and continued to climb into the spring:
Screenshot of a Google Analytics trend line showing poland mobile database steady increases of impressions purple line and clicks blue line between February and April 2021.
in conclusion
Creating a pillar page strategy isn’t hard if you follow these simple steps:
Use your buyer personas to identify solutions for which you can easily write various content.
Analyze the SERPs to see what questions are being asked and what content to write around your chosen topic.
Audit your content for gaps and optimization opportunities so your team can easily cluster related content together and identify duplicate content.
Pillar pages are essential to your overall content strategy. By identifying topics that your company provides solutions for, you’ll be able to create long-form content that answers all the questions in the buyer’s process while increasing keyword rankings and domain authority .