General Director of Sales Generator LLC

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For example, Yandex uses the "You are spam" filter against over-optimized sites, lowering their ranking positions by 30 or more points. You can restore a site's good reputation, that is, achieve the removal of the imposed sanctions, by carefully reworking the content, namely by reducing the density of keywords.

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Alexander Kuleshov
Alexander Kuleshov
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Over the past 7 years, we have conducted at&t email list over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
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Google fights against such texts with the help of the Panda filter. This tool primarily identifies pages that are oversaturated with key phrases, but also pays attention to other suspicious characteristics, including unoriginal content and inorganic use of lexemes from key queries in the text.

It is very easy to become the object of Google's attention and receive sanctions, but proving that the site meets the search engine's requirements after reworking is quite troublesome: the resource owner will have to politely and correctly explain to technical support.

What is the normal keyword density on a page?
Since search engine administrations do not voice any requirements regarding the nausea of ​​texts, determining the optimal indicator falls entirely on the shoulders of content creators.

Experienced webmasters know that robots are favorable to sites whose keyword density on the page is within 2-4%. If the value is lower, the search engine considers the resource insufficiently relevant to queries, and if it is exceeded, it is spammed.

The restrictions apply not only to keywords, but also to all other words in the text. If any of them are used too often, the page risks being filtered due to over-optimization.

Read also!

"How to choose keywords for effective resource promotion"
Read more
Analysis shows that the acceptable keyword density of a site may vary slightly depending on the topic of the content.

To prevent the search engine from finding a reason to apply sanctions to your resource due to excessive use of certain lexemes, stick to the golden mean: the overall nausea rate should not exceed 3%.

For individual keywords, the density cannot be less than 1.5%. Otherwise, the robot will consider the page insufficiently optimized for the corresponding request and will not show it in the TOP of the search results.