Professional agencies use tools to work on your projects , some of which incur significant licensing fees. For the agency, these expenses are worthwhile because the tools are used in a variety of ways and repeatedly for various projects. Furthermore, the employees are trained to use the programs. You, as a company, bear the licensing and training costs for training your employees so that they can work efficiently with these tools.
online marketing manager at work
Cost factor: in-house employees or agency - have you thought of everything?
What costs can we expect from in-house marketing?
If you decide to hire an in-house employee or a whole team, you should be clear about the costs beforehand . Because hiring and monthly salary alone are not enough. There are also the usual costs such as social security contributions , pension insurance and holiday pay .
Hiring an in-house employee is not just about the monthly salary.
Of course, it can also happen that your in-house employees only have a few years of professional experience in online marketing . The area of online marketing is subject to constant changes, innovations and technical advances. As a company, you therefore have a duty to keep the knowledge of your in-house marketers up to date. The costs for further training and education quickly rise to mid-four-figure amounts per person. Don't forget the costs that arise from staff absence due to illness.
online marketing workflow
Online Marketing: Who Offers More for Your Money?
In short:
To avoid the financial madness, we have summarized the most important points for you:
online marketing agency
Agencies charge higher hourly rates than in-house employees
Agencies cover training costs for your team
Agencies provide alternate contact persons in case of illness or vacation
Agencies already use a variety of tools that you have to pay for in-house
Agencies provide a whole team for the hourly rate
Fresh impulses from teams from different areas
in-house marketing
Your company must expect losses due to sickness absence
Your company pays social security contributions, pension insurance and holiday pay
Your company receives the services of an employee for a similar hourly rate
Your company depends on the experience of the in-house marketer
Your company covers training and education costs
Working in an online marketing agency
What are the disadvantages of online marketing agencies?
What are the disadvantages of agencies?
Depending on your ideas, working with an online marketing agency also has a few disadvantages. Good agencies usually work on several projects at the same time and therefore cannot always devote their full attention to your wishes. Since every agency has different strengths and weaknesses, they offer different skills in different areas. As a customer, you may india phone number data have to deal with different contacts . This can sometimes lead to a different type of collaboration. At the same time, a change of perspective also brings advantages and a new way of seeing things. Depending on your available budget and the agency's prices, the costs and hourly rates for an online marketing agency are higher than those for an in-house employee.
to-do list
Lots to do for online marketing in-house
Pros and cons of your own in-house marketing?
Many companies hire an employee or team internally for online marketing. This option is also known as " in-house ". There are also some pros and cons here . In-house marketing is characterized above all by the full concentration on internal company campaigns. In the best case, the employee responsible has extensive knowledge and understanding of internal processes, company culture and goals, previous customer projects and the desired target groups.
But in-house marketing also has its pitfalls . An employee or small team has to do and take care of many things at the same time. Online marketing is a constantly growing and never-standing field, so regular training is a must - whether as an external cost or internally during your employees' working hours.