Plan your site's navigation menus carefully

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They are an effective approach to structuring your site, grouping content by topic, and establishing a strong internal linking structure. Here is an example of a topic cluster with a pillar page:


Using topic clusters helps you showcase topical authority, which is essential for ranking well in SERPs.

How to define a site structure that works well?
Ready to plan a site structure that works well for both your uk telegram number database users and search engines? Here’s a step-by-step guide to defining your website structure:

Search for topics and keywords
Plan your site structure and hierarchy
Examine your site's URLs
Find and fix keyword cannibalization issues
Use internal linking strategically
Create an HTML sitemap
Search for topics and keywords
It all starts with thematic keyword research.

To plan a structure that works, you need to know the topics you are going to target and the main keywords within those topics that you are trying to rank for.