As part of marketing automation , email automation - also known within the industry as serial mailings, lifecycle campaigns or autoresponders - initially means nothing more than the automated sending of pre-created emails to selected recipients with the ultimate goal of increasing sales.
This mechanism is set in motion when recipients fulfill certain predefined criteria with their user behavior (e.g. newsletter registration, purchase of a product). Instead of spending time on time-consuming mailings to uninterested contacts, you can use software for automated email marketing to speed up your sales process and provide effective customer care .
Question: What is email automation?
In contrast to the weekly or monthly newsletters of azerbaijan phone number data the early days, whose content (especially company news, offers) is usually addressed to all email contacts, email automation focuses on dialogue-oriented communication between the company and the recipient .
Automatic emails can be, for example:
welcome mailings
follow-up mailings
reactivation mailings
birthday mailings
At this direct communication level, you can not only provide your recipients with content that really interests them based on their customer journey and introduces them to your product or services. By building closeness to your leads and customers through personalization, individualization and perfect timing of your emails , you can also inspire trust in your brand.