There are various ways to use email marketing profitably. Using the inbound methodology approach, the implementation usually looks like this:
A company generates high-quality leads through content marketing . On the website, in blog articles and on social media, interested parties have the opportunity to download a lead magnet and thus become part of the email distribution list. If a potential customer leaves their email address, they go from being a visitor to being a lead.
Your next task is to turn this lead into a customer. Email japan phone number data marketing is ideal for this. You can create entire sequences that have a clear goal: satisfying the interests and needs of your target group . With the concept of the buyer persona and their respective buyer's journey, you can sharpen your view of the actual concerns of your target group .
The big advantage of email marketing is that you can completely automate the sales process . Software-supported email automation allows you to centrally organize and time your email sequences so that your recipients receive the right content at the right time .
Through targeted lead nurturing, you warm up your recipients before you sell them something. This way, you ensure that they first get to know you and your company better and gain trust.