Video Content marketing is crucial

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This makes what was once a tedious task a huge time saver. As a startup, it’s important to familiarize yourself with the automated marketing tools available to you. As mentioned before, after identifying the social channels you will use to reach your audience, use internal tool options to optimize your ads. Google offers Smart Bidding, while Facebook’s Dynamic Creative lets you test thousands of different ad variations. Chatbots Are Not a Fad Throughout your research, and especially during website development, you may stumble upon the option to include a chatbot. Although many marketers are skeptical at first, more and more companies are starting to use chatbots on their websites.


While a human response is preferable, research advertising database shows that using a chatbot is more popular than contacting via email. If set up correctly, setting up a chatbot to handle the most common questions can save you time responding to unnecessary inquiries and increase customer satisfaction. This allows you to spend time working on other areas of your business. Focus on to any successful digital marketing campaign. While blog posts and engaging images are still important, video has become essential to getting your growing audience to engage with your company. YouTube reports that 1 billion hours of video are watched every day, so the potential for video is huge.